PSYCLE WELLNESS

PSYCLE IS AN AUSTRALIAN WELLNESS BRAND SPECIALIZING IN PREMIUM SAUNA AND COLD PLUNGE PRODUCTS. FOR PSYCLE, I DEVELOPED A COMPLETE BRAND IDENTITY BUILT AROUND CONTRAST: HEAT & COLD. INTENSITY & CONTROL. THE VISUAL LANGUAGE IS BOLD, INTIMATE, AND DELIBERATE, DESIGNED TO REFLECT THE PHYSICAL AND MENTAL DISCIPLINE BEHIND THE PRACTICE. FROM LOGO, TYPOGRAPHY, COLOR, AND VISUAL SYSTEM, TO FULL DESIGN GUIDELINES, EVERY ELEMENT DEFINES CONSISTENCY ACROSS ALL BRAND EXPRESSIONS.

SERVICES

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BRAND IDENTITY & STRATEGY

LOGO DESIGN

GRAPHIC DESIGN

ART DIRECTION