SERVICES PROVIDED

BRAND IDENTITY DESIGN /
LOGO DESIGN

PSYCLE is an Australian wellness brand specializing in premium sauna and cold plunge products.
 
For Psycle, I developed a comprehensive brand identity with a luxurious and bold aesthetic. This included establishing detailed design guidelines to maintain a cohesive visual experience across all brand materials.
 
Additionally, I crafted the core brand identity, supporting Psycle’s distinct market positioning and ensuring an engaging, consistent presence across every platform and customer interaction. This foundation elevates Psycle’s image, enhancing its appeal and alignment with wellness-oriented lifestyles.